Monthly Archives: September 2009

Santander sticks with the cheats and continues to support corruption and dishonesty

Posted on September 14, 2009 by Gary Pepworth

Clearly I jumped the gun the other day, not expecting a major sponsor to hedge its bets in such a unusual fashion. A basic understanding of marketing makes it easy to understand why a bank, which usually aims to project … Continue reading →

Posted in Ferrari, Formula 1, McLaren | Comments Off

Santander dumps the cheats, Vodafone continues to support corruption and dishonesty

Posted on September 11, 2009 by Gary Pepworth

Being associated with corruption and dishonesty is not the most sought after of  brand values, so it is no surprise that Santander have decided not to renew their association with McLaren.  What is surprising is that Vodafone continues to show … Continue reading →

Posted in Ferrari, Formula 1, McLaren, Vodafone | Comments Off