Clearly I jumped the gun the other day, not expecting a major sponsor to hedge its bets in such a unusual fashion. A basic understanding of marketing makes it easy to understand why a bank, which usually aims to project an image of trust, would no longer wish to be associated with an outfit that has shown to be institutionaly dishonest.
Perhaps they are after a particular market segment, after all even receivers of stolen goods and liars have banking needs.
This may even be good news for those of you caught making fraudulent loan and mortgage applications – just cite the “Melbourne” defence.
