The Pontrieux Report » Ferrari http://blog.lepontrieux.com The only blog dedicated to Formula 1, Politics and France Fri, 03 Feb 2012 04:06:14 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Santander sticks with the cheats and continues to support corruption and dishonesty http://blog.lepontrieux.com/2009/09/14/santander-sticks-with-the-cheats-and-continues-to-support-corruption-and-dishonesty/ http://blog.lepontrieux.com/2009/09/14/santander-sticks-with-the-cheats-and-continues-to-support-corruption-and-dishonesty/#comments Mon, 14 Sep 2009 14:14:03 +0000 Gary Pepworth http://blog.lepontrieux.com/2009/09/14/santander-sticks-with-the-cheats-and-continues-to-support-corruption-and-dishonesty/ Continue reading →]]> Clearly I jumped the gun the other day, not expecting a major sponsor to hedge its bets in such a unusual fashion. A basic understanding of marketing makes it easy to understand why a bank, which usually aims to project an image of trust, would no longer wish to be associated with an outfit that has shown to be institutionaly dishonest.

Perhaps they are after a particular market segment, after all even receivers of stolen goods and liars have banking needs.

This may even be good news for those of you caught making fraudulent loan and mortgage applications – just cite the “Melbourne” defence.

]]> http://blog.lepontrieux.com/2009/09/14/santander-sticks-with-the-cheats-and-continues-to-support-corruption-and-dishonesty/feed/ 0 Santander dumps the cheats, Vodafone continues to support corruption and dishonesty http://blog.lepontrieux.com/2009/09/11/santander-dumps-the-cheats-vodafone-continues-to-support-corruption-and-dishonesty/ http://blog.lepontrieux.com/2009/09/11/santander-dumps-the-cheats-vodafone-continues-to-support-corruption-and-dishonesty/#comments Thu, 10 Sep 2009 22:59:26 +0000 Gary Pepworth http://blog.lepontrieux.com/2009/09/11/santander-dumps-the-cheats-vodafone-continues-to-support-corruption-and-dishonesty/ Continue reading →]]> Being associated with corruption and dishonesty is not the most sought after of  brand values, so it is no surprise that Santander have decided not to renew their association with McLaren.  What is surprising is that Vodafone continues to show faith in a team that is still under a suspended three race ban after admitting guilt on five charges of bringing the sport into disrepute.

Referring to the Santander deal their President , Emilio Botin, referred to Ferrari as “….. an irreplaceable pillar and a symbol of tradition, success and strength.”

I have no idea if Vittorio Colao is attending his home Grand Prix this weekend, but it would be the ideal place to announce that Vodafone wishes to atone for its treachery and is returning to Ferrari.

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