Category Archives: McLaren

Santander sticks with the cheats and continues to support corruption and dishonesty

Posted on September 14, 2009 by Gary Pepworth

Clearly I jumped the gun the other day, not expecting a major sponsor to hedge its bets in such a unusual fashion. A basic understanding of marketing makes it easy to understand why a bank, which usually aims to project … Continue reading →

Posted in Ferrari, Formula 1, McLaren | Comments Off

Santander dumps the cheats, Vodafone continues to support corruption and dishonesty

Posted on September 11, 2009 by Gary Pepworth

Being associated with corruption and dishonesty is not the most sought after of  brand values, so it is no surprise that Santander have decided not to renew their association with McLaren.  What is surprising is that Vodafone continues to show … Continue reading →

Posted in Ferrari, Formula 1, McLaren, Vodafone | Comments Off

We’ve all had our pound of flesh, let’s leave him be.

Posted on April 4, 2009 by Gary Pepworth

I am not a Lewis Hamilton fan. I support Felipe Massa and Ferrari. This means I want them to win and to do so they have to beat someone else. As with football or any other sport there are some … Continue reading →

Posted in Felipe Massa, Formula 1, Lewis Hamilton, McLaren | Comments Off